ART DIRECTION/ BRAND DESIGN

BUMPER STICKER

2023- big year for checkers!

We wanted a low-cost piece of merch for the summer tourist boom of visitors, so I cooked up this cheeky bumper sticker souvenir. The copy reflects our values as a specialty graphic novel and indie bookstore, distinct from general comic and toy shops, while providing our customers with a fun and functional souvenir and method to support us.

While these were mostly in-store exclusive, I did promote on social media in a tone that I knew would resonate with our range of customers. A few graphics are below.

TOTE DESIGN

After completing two rounds of sketches and pitches, we launched our first ever run of branded tote bags.

I went with a twist on the classic “Thank You” bag design infused with our shop's distinctive charm, mixing in our values, and of course, a heavy helping of humor. Our team and community were thrilled with the results, having a functional, playful, and meaningful way to support the shop and spread the word about the shop!

ILLUSTRATION

flyers for comix experience graphic novel club events + signings 2020-present

DRINK AND DRAW FLYERS

ARTIST/AUTHOR SIGNINGS

Typically basing art style on the chosen graphic novel club book of the month.

GRAPHIC NOVEL CLUB AD

for print, 2022

I had a blast writing and thumbnailing this ad design!
After a few iterations that were either too story-heavy or too patronizing, I found the right balance by tapping into the nostalgia of comics and blending the old with the new. This approach really employed my subject matter expertise, bridging the gap between longtime fans and the boom of new fans. Based on research, our two main customer personas- readers of contemporary graphic novels, and collectors of classics, both identify with this vintage comic aesthetic. The result was a 30% increase in lead conversions for the club, as well as a noticeable boost in brand awareness nationwide.

Final illustration by the lovely Emma Munger!

SKETCH DESIGN BY ME