︎
illustration/brand design
  1. comix experience
  2. bookworm reads
  3. ear practice
  4. jewelry by lorn
  5. music

comics
  1. strips ∞
  2. ratatouille’d in the pit-2025
  3. wfw- 2024
  4. piedmont springs-2023
  5. into eternity-2022
  6. michi j frog-2022
  7. cheese puffs-2021
  8. ellen-2021
  9. examine-2019
  10. mr tech bro pageant-2018

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Mark

GRAPHIC NOVEL CLUB AD

print ad, 2022


I had a blast writing and thumbnailing this ad design!
After a few iterations that were either too story-heavy or too patronizing, I found the right balance by tapping into the nostalgia of comics and blending the old with the new. This approach really employed my subject matter expertise, bridging the gap between longtime fans and the boom of new fans. Based on research, our two main customer personas- readers of contemporary graphic novels, and collectors of classics, both identify with this vintage comic aesthetic. The result was a 30% increase in lead conversions for the club, as well as a noticeable boost in brand awareness nationwide.

COPYWRITING AND CONCEPTING BY ME
FINAL ILLUSTRATION BY THE LOVELY EMMA MUNGER!


       
FINAL AD IN PRINT! NEATO

                  

WE ALSO USED IT FOR A POSTCARD
BACK DESIGNED BY ME